Before joining xAd, Serge Matta served as comScore’s Chief Executive Officer. During his tenure at comScore, he focused on developing comScore’s global product and business strategy, enhancing client relationships and partnerships, and leading comScore’s global employee base. Serge was with comScore since shortly after its inception in 1999. He served as President of comScore from June 2013 until March 2014, when he was appointed as CEO. Previously, he served as President of Commercial Solutions, leading comScore's commercial team. Prior to that role, he oversaw comScore's global telecom and mobile practice as President of comScore Mobile Solutions. He was instrumental in the expansion of comScore's telecom solutions globally, including the development and growth of comScore's syndicated and custom mobile measurement products for in-depth consumer insights. He began his comScore career in product management where he acquired and maintained a deep understanding of comScore products and technologies. Prior to comScore, Serge was with MicroStrategy a Business Intelligence firm.