GroundTruth Blog

Infographic: Understanding the Shopper Journey for CPG

Is the Auto industry optimizing itself out of sales?

Is third-party validation really that valuable?

Can experiences help save ailing retailers?

Foot Traffic Trends and Location Targeting Spell Happy Holidays for Retail Stores

GroundTruth Named a Snapchat Partner: Helping Advertisers with Location-Powered Experiences

Morning vs. Evening Diners: Reach Your Ideal Restaurant Goer Based on Real-Time Foot Traffic Data

Reach Sports Enthusiasts by Tapping into Real-World Visitation Trends

Drive Parents In-Store Around Back to School Using Location-Defined Audiences

How Mobile and Location-Based Advertising are Reinventing Out-of-Home

Location Drives Marketers’ Shift from Demographic to Contextual Insights

Your Guide to Designing Mobile Ads

The Where of Wearables: Exploring the Potential of Wearables and Location-Based Marketing

Industry Insights: Foot Traffic Actions Speak Louder Than Words for Resolutioners

Just Released Foot Traffic Report Indicates Early 2017 QSR Trends

How Companies Everywhere Are Using Location Targeting to Make a Brand-Customer Match

5 Shopping Trends in the UK over the Christmas Period

The Top 10 Places People Will Go to Banish the Blue Monday Blues

3 Restaurant Industry Insights - Sourced From Foot Traffic Trends - Can Make QSRs More Competitive

Here's What Consumer Trends to Expect in 2017

Innovation and Insights Changing Retail Marketing

Black Friday is Changing: How Location Intelligence Shows a Shift in Shopping Behavior

Infographic: 2016 Holiday Trends for Retail Marketers

NFL Foot Traffic Face Off: Broncos vs. Chiefs

A Letter from Our Founder & CEO: xAd Acquires WeatherBug

NFL Foot Traffic Face Off: Patriots vs. Jets

How to Gain Consumer Context by Using Location Intelligence in 2017

NFL Foot Traffic Face Off: Cowboys vs. Eagles

How to Build a Buyer Persona with Location Intelligence

The Future is Now: Here's How Augmented Reality Will Change Retail

From Luxury to Economy: The Truth Behind Consumer Car Shopping Behavior

Infographic: Global Retail Shoppers On the Mobile Path to Purchase

On the National Park Service's Centennial Anniversary, Here's What We Can Learn About Consumer Shopping Behavior

"Big Data Is Not a Strategy": 5 Tips for Making Location Intelligence Work for Your Brand

This Halloween, Scare Up More Retail Business With Location Intelligence

Inaugural xAd On Location Event Brings Together Innovators to Inspire the Future of Location

Booster Shot: What Foot Traffic Tells Us About the Relationship Between Pharmacies and Airports

2016全米オープン: ニューヨーク市最大のテニスイベントのインサイトを得る

3 Audiences to Win Over this Holiday Planning Season

3 Secrets of Consumer Behavior That Can Transform Your Restaurant Business

Here's What the Growing 'Grocerant' Trend Means to QSRs

Why Menu Promotions Plus Location Targeting Are Fast Food Marketing's Secret Sauce

Blueprints Can Help Get Out The Vote This Election

Information En Route: Using Location-Based Marketing to Attract Travelers

What People Say and What They Actually Do: A Look at Consumer Surveys vs. Foot Traffic Data

What Can Retailers Learn from Pokémon Go?

3 Reasons You Should Care Where Else Your Customers Are Shopping

July 4th Road Tripping: See Which States Hit the Road Most this Independence Day

VR, Data and Gender Equality: 3 Trends from Cannes Lions 2016

Cannes Lions 2016: Top Sessions and Soirées at Advertising's Biggest Festival

Cannes Lions 2016: Top 5 Must-See Sessions From A First-Time Delegate

A Letter from Our Founder & CEO: Introducing Marketplace Discovery



10 Business Lessons I Learned After Two Years in China

The Breakfast Wars are ON… and Foot Traffic Shows Subway Coming in Hot

Find out Which Location Targeting Tactics Are Wasting 80% of Impressions

How Location Intelligence Can Help Marketers Target Spring Breakers and Their Budgets

The Evolution of Retail: 3 Ways Retailers Are Keeping Up with Consumer Demands

New Insights Report Released at Today's MMA Location Leadership Forum

How Can You Turn Online Engagement and Data into Offline Sales?

Where Do You Stand with Location?

5 Key Digital Trends from Our State of the Market Report

A Letter from Our Founder & CEO: Announcing the Most Transformational Marketing Solution Since Search

Meet Our Location Experts Onsite at Mobile World Congress

xAd On Location at Mobile World Congress

Mobile Location Predictions for 2016

On Location at the Consumer Electronics Show

Report: U.K. Overtakes U.S. in Mobile Use Across Path to Purchase

The Smartphone, the Center of Attention and the Center of the Path to Purchase

How fast and far will consumers go to make a purchase?

xAd HQ Moves to A New Location: One World Trade Center

xAd’s Beyond the Banner Series Continues with Automotive Creative Best Practices

What People Did During Advertising Week 2015

On Location at Advertising Week 2015: Hot Topics in Mobile

2015 Rugby World Cup

What's Your Favorite Location-Based Mobile App?

Recap from DMEXCO 2015

What to Expect On Location at Advertising Week 2015

Stop the Guesswork

Ad Week 2015: The Power of Place When it Matters Most

Global Location Snapshot: North America

Location Takes Charge at Advertising Week XII

Advertising Week XII Sessions Recommended by xAd Staff

xAd On Location at Advertising Week XII

DMEXCO Seminars Recommended by xAd Staff

Global Location Snapshot on Western Europe

xAd on Location: Ice Cream Break @ London Agencies

For Retailers, It’s Back-To-School — And Back to Location Basics

Lets Meet Up at DMEXCO

Latest xAd Report is the First to Explore Use of Mobile and Location Efforts Across Global Regions

Get Your Dose of Location Therapy

The Only Location Marketing Guide You'll Ever Need

How You Can Go Beyond the Banner

Recap from the Riviera

Five New Trends in Mobile

Countdown to Cannes Lions: xAd Brings Location to Life

What's Local to You? New research from xAd shares where you live determines how you live

Brand leaders from Gamestop, Wendy's and more share insights as Mobile Disruptors

Cannes Lions Festival Sessions Recommended by xAd Staff

Mobile isn't singled out anymore at IAB Engage

How Real-Time Accuracy Can Save Lives

Using Location for Good

xAd on Location for Internet Week

Buongiorno! ¡Buenos días!

Millennial Moms Monopolize Mother’s Day with Mobile

No More Mad Men?

xAd Makes Strides in Mobile Programmatic

Why Place Accuracy Matters

Introducing Blueprints™

Unlocking the Power of Place

Budding Flowers Pollinate Mobile Spending for Healthcare Brands

Upcoming April Events

More Mobile Insights: The State of the Market and eMarketer’s State of Mobile

Insert Yourself into Marketing's Most Valuable Conversation

3 Key Insights & Actions from the MMA NY Forum

More Mobile Insights: The State of the Market and eMarketer’s State of Mobile (Social)


Four Mobile Trends to Watch in 2015


Expanding the xAd team

What is the Future of Advertising? The Guardian Media Network and xAd take out the crystal ball

ROMANCING THE SMARTPHONE – Why Your Device (and a Little Love) is All You Need for Valentine’s Day

The Location Marketplace Goes Native (Language)

How Small Businesses Can Score Big for the Super Bowl

The Best Metrics for Quantifying Mobile Campaign Success

How xAd Celebrates the Holidays

Mobile Digest for Small Businesses: How Mobile Can Help David Slay Goliath

'Tis Still the Season

A New Mobile Digest for Small Businesses

調査: 来店促進のためのキャンペーン設計

Introducing: xAd Programmatic Review

Holiday Planning: Revealing the Busiest Days in Mobile Shopping

xAd adds Mobile Video Ad Units

Let's Connect at J.D. Power

3 Reasons Why You Should Break Up with CTR

Top Advertising Week Tracks Recommended by xAd Staff

Defining Benchmarks for Mobile Success

Advertising Week - Join The Mobile Conversation

Introducing xAd Location Labs

Reaching the Mobile Traveler

Live and Coming to a Campaign Near You

Let's Meet Up at Dmexco

xAd and Location are "AlwaysOn"

Mobilizing the World Cup: Capitalizing on the World’s Biggest Marketing Opportunity

Guess Who's Back - Back Again!

We Get By with a Little Help From Our Friends

A Unique Educational Program for ALL Modern Marketers

Awards Season is Off to a Fantastic Start!

Do YOU Have What it Takes to Be an xAder?

Going Above and Beyond Never Felt So Good

You Like Us, You Really Like

Is There an Event We Won't Be Attending?

A Little Snow Couldn't Stop This Party After All!

Introducing the New Look of xAd

The Week in Mobile - 12.6.13

The Week in Mobile - 11.22.13

The Week in Mobile - 11.8.13 #IPO Edition

Our Continued Commitment to Mobile Data Privacy

The Week in Mobile - 11.1.13

Apps That Add Ghoulish Fun to Your Halloween

The Week in Mobile - 10.25.13

The Week in Mobile - 10.18.13

Mobile Location Terms You Are Probably Using Incorrectly

The Week in Mobile - 10.11.13

The Week in Mobile - 10.4.13

The Week in Mobile - 9.27.13 *Ad Week Edition*

The Week in Mobile - 9.20.13

xAd is ALL OVER Ad Week

Webinar Q&A - Your Burning Questions About xAd ITL

Ad Week’s Can’t-Miss Mobile Events

The Week in Mobile - 9.13.13

3 Mobile Banking Revelations Financial Advertisers Need to Know

The Week in Mobile - 9.6.13

The Week in Mobile - 8.30.13

The Week in Mobile - 8.23.13

The Week in Mobile - 8.16.13

Proven Mobile ROI is No Longer in Beta

The Week in Mobile - 8.9.13

Lessons From a Mobile Advertising Intern

The Week in Mobile - 8.2.13

xAd Becomes First Global Mobile-Location Network

The Week in Mobile - 7.26.13

The Industry Rallies Around Mobile Privacy Standards

Your Summer Plans NEED These Gas & Convenience Apps

xAd Mobile Stat of the Day: Britain Erupts in Celebration - Devices in Hand

The Week in Mobile - 7.19.13

Mobile Stat of the Day: Gas, Slurpees, and Mobile Apps

Mobile Stat of the Day: When Mobile Users are Down to the Last Drop

The Week in Mobile - 7.12.13

Mobile Stat of the Day: Mobile is Mom's Essential Shopping Tool

4 Mobile Marketing Whitepapers You Need to Read

Mobile Stat of the Day: College Students Focus Digital Time on Mobile

The Week in Mobile - 7.3.13 *Independence Day Edition!*

How Uncle Sam Will Be Using His Smartphone This Weekend

The Week in Mobile - 6.28.13

The Week in Mobile - 6.21.13

Introducing... The Week in Mobile!

xAd Mobile Stat of the Day: Mobile Dads Are Paying Attention!

xAd Mobile Stat of the Day: Is Your Mobile Site Deterring Consumers?

xAd Mobile Stat of the Day: Mobile Retail Users Convert Differently By Device

You Like Us... You REALLY Like Us! #xAdOnLocation NYC

xAd Mobile Stat of the Day: Continued Growth in Use of Search & Nav by Device

xAd Mobile Stat of the Day: Mobile-Location Ads are Fun for All Ages


#MMAF2013 Live Blog: Mobile's Varied Role in the Path to Purchase

xAd Mobile Stat of the Day: Mobile Users Coast to Coast Love Mom!

#MMAF2013 Live Blog: Location - The Key to Conversion in the Mobile Path to Purchase

When Shopping for Mom, Are You a Planner or Procrastinator?

xAd Mobile Stat of the Day: Mobile Couponing Overtaking Print

xAd Mobile Stat of the Day: Battle of the Operating Systems

xAd Mobile Stat of the Day: Top App Types for Mobile Moms

xAd Mobile Stat of the Day: mCommerce is Driving Overall eCommerce Sales

xAd Mobile Stat of the Day: Smartphone User Transactions

xAd Mobile Stat of the Day: Identifying Preferred Research Channels

xAd Mobile Stat of the Day: Users Leverage Physical Location

xAd Mobile Stat of the Day: Location-Based Ad Spend Worldwide

Introducing xAd On Location!

xAd Joins MMA Board of Directors with Two Executive Appointments

3 Tips for Getting the Most Out of Mobile Local Search Now

Top 3 Things Every Mobile Media Planner Should Do

Smartphone Showdown: How does YOUR Device Stack Up?

Dissecting the Art & Science in Mobile Local Marketing

Fighting Fat Finger Syndrome

Mobile Strategies Require a Refresh - Not a Recycle

(H)Appy Hunting!: How Apps are Reshaping Mobile Search

The Importance of Ad Creative in Mobile Advertising

iPhone Users Rejoice! go2 Local App Now Available

Why Daily Deals Have Mobile to Thank

Big Brother 2.0 - Will Mobile Privacy Concerns Inhibit Progress?