Gone are the days of automotive shoppers visiting a dealership 10 times before making a purchase. Take a deep dive into our 2017 Auto Industry Shortcuts to learn more about the automotive shopper and their behaviors before making a purchase.
GroundTruth analyzes foot traffic patterns to provide brands with insights that highlight their strengths and opportunities and inform strategic business decisions. We observed over 64K visits to Auto Dealerships throughout the month of January 2017. All location data is anonymized and viewed in aggregate. Results are indexed to our overall platform average visitation behavior.
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