Overview: The role of brick-and-mortar retail in the grocery buying process is more important than ever. Despite shifts in spending toward online, people are not ready to give up shopping for food in person—causing many unexpected retailers to add ‘grocery’ to their portfolio. Furthermore, as consumer health views change and people opt to eat at home, restaurants are beginning to see grocery stores as serious competition. If you’re a marketer, don’t let these industry complexities scare you. Our foot traffic data can help you understand what people do in the real world, so you can make more strategic business decisions for your brand. Find out more by downloading our report now.
Methodology: GroundTruth analyzes foot traffic patterns to provide brands with insights that highlight their strengths and opportunities and inform strategic business decisions. We observe visits from 46M users monthly. All location data is anonymized and viewed in aggregate. Results are indexed to our overall platform average visitation behavior.
Topics We'll Cover:
1. Loyalty and overlap within the grocery category
2. Share of food options by income levels
3. Audience insights by type of grocery shopper